1인 기업을 한다는 것
그러나 무형의 서비스는 고객 입장에서 보면 손으로 직접 만지거나 다른것과 선뜻 비교할 수 없는게 아니므로 판매에 대한 기대치는 높은 반면, 팔기는 더 어렵다. 그래서 ‘팔기 쉽지만 이익률이 낮은 유형의 물건’과 ‘팔기 어렵지만 이익률이 높은 무형의 서비스’를 조합한 패키지 상품을 판매할… Read more ›
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Raising Positive Kids in a Negative World
The 22 Immutable Laws of Marketing
it is better to be first than better. If you can’t be the first, create a category that you will be the first in. When you are the first, promote the category. Changing mind is nearly impossible. You have to… Read more ›
Made to Stick
Simplicity. One sentence. Be one idea. Unexpectedness. Open gap then fill it later Concrete images. Credibility Emotions. Make them feel something. Stories. Tapper and listener. Curse of knowledge 비유의 힘. Moon mission is perfect = bring a man to the… Read more ›