it is better to be first than better.

If you can’t be the first, create a category that you will be the first in. When you are the first, promote the category.

Changing mind is nearly impossible. You have to blast the mind to change it.

Law of exclusivity. No two companies can own 1 company.

Law of duality. #1 & #2 survive. Others die

Law of Perspective. Sales, rebates decrease revenue in the long run.

Law of success.